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Hello!
I'm Derek,
a UX lead designer, strategist, and researcher, who loves designing human-centered experiences that delight customers and drive bottom lines. Some of my past clients are...
approach
Using the scientific method to approach problems, I leverage research to uncover solutions by surfacing the "sweet spot" between meeting customers' needs and an organization’s goals.
The
Sweet Spot
User Needs
Understanding your customers and their problems
Business Goals
Understanding your organization's business objectives
APPROACH
METHODOLOGY
For each project, I pull from my toolbox of capabilities accumulated over a decade of experience, to leverage the best tools to effectively solve the problem, without creating unnecessary deliverables.
During each phase of the project, I work with the cross-functional teams to determine which deliverables will be most helpful for gaining new insights and solving the unique challenges at hand. I determine what efforts would be the most efficient use of the team's time to stay within the timeline, scope and budget for the project.
Although the process has a linear trajectory, it often requires circling back between phases as new insights are uncovered. At a high level this is my process for end-to-end UX design projects.
Here is a slightly more in-depth look at what a project's process could look like, when circling back to the previous phase of the project, to refine strategies and approaches, after uncovering new insights that emerged as the project progressed.
Note: This is not always necessary, but more to showcase that the process is not truly linear. I am a firm believer that optimizing the user experience to drive an organization's business goals requires continuous iteration and implementation of new insights and strategies.
TOOLS
I have worked with a wide array of tools over my career. I am flexible and can accommodate working with whatever tools your team uses. I also can recommend and help implement new tools in your team's process that your team may not be using today. Here are some of the common ones I frequently use for various projects.
Please contact me about UX design, strategy, research, and management opportunities that involve passionate teams working on interesting products or services.
Contact
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